• Site purpose. Describe your short- and long-term goals and explain how you'll evaluate whether the site is achieving them.
• Target audiences. For each, identify the characteristics relevant to site content (for example, age and occupation).
• Content inventory. List each piece of content to include, along with a description, priority, and audience.
• Information hierarchy. This diagram shows the major content categories and their relationship to one another.
• User scenarios.  Create a narrative that shows how a typical member of your target audience would use the content.

Plan template and resources

Content plan template (96K)

Page prototype evaluation checklist (DOC file, 54K)

Sample plans

As you work on your own plan, it's helpful to examine completed plans for other Web sites. Some of these were created by past students.

Healthy Living content plan (291K) — Preventative medicine health site

YogaWeb content plan (124K) — A site for yoga classes at a community college.